Bradley had printed thousands of portraits of Abraham Lincoln, hoping for strong sales based on Lincoln's presidential nomination. He quickly acquired a monopoly - he owned one of the only lithography machines in Massachusetts outside of Boston - and it made him a wild success.īut in 1860, disaster struck. How Milton Bradley made Life - after screwing up Lincoln's portraitīorn in 1836 in Maine, Milton Bradley grew up in Lowell, Massachusetts, where he dropped out of college to begin a career in the printing business. Why did the early game of Life feature the chance of utter ruin alongside high-minded goals like honesty, perseverance, and industry? Why was it so depressing? And how did a game about values transform into one about getting rich? The answer is rooted in the unusual and fantastic passions of the game's inventor, a man named Milton Bradley. And that included the risk of suffering some incredibly depressing consequences - like suicide or poverty: The goal wasn't to be a millionaire, but simply to live a good life. The game of Life is more than 150 years old, and its early incarnations were very, very different. ![]() ![]() When we think of the game of Life, the candy-colored 1950s and '60s version comes to mind - featuring the glossy American dream of buying a house, piling kids in the car, and becoming a millionaire.īut it wasn't always that way. The original game of Life was depressing.
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